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To Pay or Not to Pay – Evaluating the Value of Paid vs. Organic Search Lisa Cardarelli: Wednesday, June 11, 2008 | 8 minutes |
Pay per click advertising and search engine optimization have fastly become strong advertising mediums upon which marketers heavily rely. When considering search engine marketing many companies are faced with not understanding the difference between paid search results and organic search results.
Lisa Cardarelli has a Master of Business Administrations from Webster University in Sarasota, Floirda and has 7 years of experience managing large traditional and online marketing campaigns for many companies.
During this 8 minute podcast interview, you will learn about:
- When to use Pay Per Click Advertising
- Where your paid search dollars should be spent
- The differences between SEO (Search Engine Optmization) vs. PPC (Pay Per Click)
