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Succeeding in a Paid Search Strategy Stacey Whitfield: Tuesday, September 5, 2007 | 12 minutes |
Investing in a paid search marketing campaign without a well-designed conversion strategy can greatly diminish your CPA or cost per acquisition. During this 12 minute podcast interview, you will learn:
- Successful strategies and goals for paid search
- Establish end-to-end reporting to track results
- Create compelling landing pages to increase conversion
- Simple steps to grow your on-line lead generation strategy
